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Marketing Strategy & Social Media
Ivonne Malagon


I developed a children’s gender-neutral line for Nordstrom that fostered cultural awareness, all while reducing the company’s carbon footprint.
I took on the role of President of Nordstrom Product Group (NPG). My objective was to create a Nordstrom Made brand with a purpose. I aimed to reduce Nordstrom’s carbon footprint through responsible sourcing: materials (product and packaging), manufacturing (production and sourcing), and supply chain. I used marked data to construct social media strategies to create positive customer experiences.

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